Spring is a great time to clean and refresh your spaces. Cleaning and refreshing your website is no exception. Like cleaning your physical spaces, cleaning your website gives you a renewed sense of purpose and motivation with the added benefit of supporting customers and clients as they explore what your brand and business have to offer. Here are a few ways you can tidy up your website in 2023.

A strong online presence is a powerful marketing tool for any small business. Consumers often make quick decisions about whether or not to engage with your content and brand based solely on the design and functionality of your website. To ensure that your business has the best opportunity to engage with consumers, you need a professionally designed website. Many business owners attempt to create a website on their own, only to find themselves struggling to meet the needs of their target audience and ever-changing algorithms. A professional web design and development company can create a quality website that reflects the values of your brand. Here are five reasons why your business would benefit from hiring a professional web design company.

While many trends are temporary, the use of interactive website content is here to stay. Often listed as a “current marketing trend", interactive content is a method used to invite consumers to participate and interact with your brand. Large corporations create elaborate interactive tools to engage clients, and that often comes with staggering costs. How can small businesses introduce interactive content that benefits their marketing efforts without overspending?

Are you neglecting a major social media platform in your marketing strategy? When small businesses create a plan for social media marketing, Reddit is not often considered. As the fourth most visited site in the United States, Reddit boasts over 420 million users. How can your business benefit from the reach of this platform?

Marketing campaigns are a great way to get your business noticed, but when it comes to building a local, loyal customer base we suggest starting with reviews first! 9 out of 10 consumers trust an online review as much as a personal recommendation. What are your customers saying about you?

Tax season is upon us, and it is time to start gathering documents and familiarizing ourselves with the latest tax updates and possible deductions. Tax deductions help small business owners to make the tax-filing process more manageable. These deductions are subtracted from your taxable income and can make a big difference in how tax season affects your business financially.

With the development of more sophisticated AI (Artificial Intelligence) writing tools, many business owners wonder whether AI content writing will improve their SEO (Search Engine Optimization). Adding authentic, valuable content to your business’s web presence, is a great way to ensure that your website ranks higher on search engine results pages. Is AI copywriting software the best way to achieve this goal? While AI writing tools have come a long way, they are far from perfect.

The new year offers a fresh start and an opportunity to commit to a worthy goal. Creating a business goal requires careful consideration. An attainable business goal can be broken up into small, actionable steps you can take toward the finish line. Whether your business aims to improve customer service, increase sales, expand into more markets, or hire new employees, you can begin with a single step. Your website!

The holiday season is the perfect time of year to express gratitude for our loved ones. A gesture of kindness, no matter how small, always counts. Small business owners depend on the support of their communities to continue their mission. This holiday season, consider how your business can give back to your community.

If you have driven on Silver Springs Boulevard recently, you may have seen traffic cones, caution tape, camping chairs, and even some large sets of aluminum bleachers. It’s that time of year again! The Ocala Christmas Parade marks its 65th anniversary this year and is truly a beloved community tradition. While our community has changed so much since the parade first started, it remains one of the most attended local events of the season.

For many small businesses, the holiday season brings increased customer traffic, more stock to manage, and the maintenance of omnichannel marketing and sales. While many depend on this rise in customer traffic and sales to help keep the business up and running, the holiday season can still be very overwhelming. One way to help reduce some of the added holiday stress is by adding a Frequently Asked Questions section to your website. Not only will it help customers learn about your business, but it will save you time, and improve your website’s SEO (Search Engine Optimization).

This holiday season, shoppers are excited to support local businesses and purchase unique treasures and services for their families and friends. Here are a few tips to help get your storefront ready to attract and welcome holiday shoppers.

Are you and your family looking for a festive way to usher in the holiday season? On Saturday, November 19, Downtown Ocala will host its 38th Annual Light Up Ocala event from 4-9 p.m.

Rolling out your seasonal marketing campaign can be both stressful and exciting. As a small business, it gives you the perfect opportunity to bring attention to your brand, and remind consumers about the importance of supporting locally owned businesses. Don’t be afraid to start your campaign early, as many consumers have already started their holiday shopping.

According to a recent research study, 83% of American consumers purchase a product or service based on verbal recommendations. Whether someone is sharing a rave review on social media, or in person, the influence of recommendation is powerful.

Fine Arts for Ocala (FAFO) is hosting its 55th Annual Ocala Arts Festival on Saturday, October 22, and Sunday, October 23 from 10 am- 5 pm. Every year we look forward to this opportunity to support over 150 local artists and performers.

Adding E-Commerce to your website grows your customer base, and ensures that even when you sleep you can still be making sales. Consumers love to support local businesses even from the comfort of their own homes! In order for customers to learn about your products, it is vital that you have quality photos in your e-commerce store. Here are a few tips to help you get started.

As we get closer to the biggest shopping season of the year, consumers are searching for unique gift items and hoping to support local businesses in the process. Make sure consumers have an opportunity to notice your brand and business with these local marketing strategies that will help you get noticed this fall and beyond!

Having your own e-commerce site can expand your business exponentially. Small business owners that rely on a third-party marketplace often struggle with limiting rules, regulations, and competition with other businesses listing products on the site. With your own e-commerce site, you make the rules, you showcase your brand, and you reap the rewards.

When business owners notice a sudden dip in traffic to their websites, it can be alarming. If this should happen to you, check your Google Penalties for a potential cause. Within the Google Search Console, you can find information to help you create a plan of actionable steps you can take to correct the issue, and avoid further loss of organic traffic and sales.