What Are Your Customers Saying About You?
Marketing campaigns are a great way to get your business noticed, but when it comes to building a local, loyal customer base we suggest starting with reviews first! 9 out of 10 consumers trust an online review as much as a personal recommendation. What are your customers saying about you?
Connect with Consumers
Each time you interact with consumers, consider connecting with them about leaving a review for your business. Even customers and clients who are just browsing or getting quotes might be willing to leave reviews about their experience with your business and customer service. Speaking to customers directly will leave a more lasting impact and they will be far more likely to take the few steps needed to leave your business a review on Google or Yelp.
Follow Up with Customers
Another convenient way to collect reviews from clients and customers is by following up after a sale. For example, many businesses like to include information about leaving a review at the bottom of the sales receipt. You can also opt to collect email addresses when billing so that you can follow up with an email to thank your clients and ask for them to leave an honest review about their experience with your business. Make sure to include a specific URL link in these emails to make it easy as possible for them to take a moment to give you valuable feedback.
Respond to Reviews
Customers and clients like to know that you value their feedback. As reviews start coming in, take a moment to respond to them. Some businesses opt for the same message for positive remarks and the same message for negative remarks. We highly suggest that you compose a short, and personalized message in response, if possible. This will show that you value their experience, are using the information to improve your business, and hope to retain that customer as a result. Building this trust with consumers builds loyalty and trust and continues to grow your customer base exponentially.
At Ocoos Web Consulting, small business matters. We are passionate about helping small businesses to create an authentic, dynamic web presence that represents your business well. For over ten years we have been providing beautiful and professional websites, graphic design, content, and photography to businesses in Ocala and the surrounding areas. Contact us today to schedule a free consultation or to learn more about our web development, web design, graphic design, digital advertising, content writing, photography, e-commerce, 360-degree virtual tours, or SEO services.
