Don’t Be Afraid to Start Your Holiday Marketing Campaign Early

Rolling out your seasonal marketing campaign can be both stressful and exciting. As a small business, it gives you the perfect opportunity to bring attention to your brand, and remind consumers about the importance of supporting locally owned businesses. Don’t be afraid to start your campaign early, as many consumers have already started their holiday shopping.

Email List

Remind your loyal customers of the importance of shopping local and supporting small businesses through your email distribution list. This is also a great time to share your mission statement or some details about your business. Your email list would also give you the opportunity to share information about gift cards. Of course, it is also a wonderful time to express gratitude for your customers and their patronage.

Website Updates

Update your website to include the most current information. Share content about your seasonal products, promotions, sales, and any newly updated holiday hours you may have. Review your branding and the overall aesthetic of your website. With new incoming holiday traffic, do you need to make some changes? Keep your Google Business Listing up to date as well.

Promotions and Sales

Engage your customers with various promotions and sales you would like to run throughout the holidays. Get the word out on your website, email list, and social media. In this time of economic uncertainty, many consumers are using sales to determine where and when they will make their holiday purchases. If they can save money and support a local business, it’s a win-win!

At Ocoos Web Consulting, small business matters. For over ten years we have been providing beautiful and professional websites, graphic design, content, and photography to businesses in Ocala and the surrounding areas. Contact us today to schedule a free consultation or to learn more about our web development, web design, graphic design, digital advertising, content writing, photography, e-commerce, 360-degree virtual tours, or SEO services.