Are AI Writing Tools a Good Strategy for Your SEO?

While AI writing tools have come a long way, they are far from perfect.

With the development of more sophisticated AI (Artificial Intelligence) writing tools, many business owners wonder whether AI content writing will improve their SEO (Search Engine Optimization). Adding authentic, valuable content to your business’s web presence, is a great way to ensure that your website ranks higher on search engine results pages. Is AI copywriting software the best way to achieve this goal? While AI writing tools have come a long way, they are far from perfect.

Errors in AI-Generated Content

While AI writing tools can assist with generating content for your website and social media, many users have reported errors, outdated information, and repetitive writing in their AI-generated content. The use of this content will require someone to meticulously revise and edit for these types of errors and to ensure readability.

Missing Connections With Consumers

AI cannot replace the emotional connection that copywriters create with their intended audience. Consumers connect with brands that are driven by a passion and enthusiasm for what they do. To build a loyal customer base, consumers are far more likely to be moved to action with content created by an actual person.

Google Guidelines for Helpful Content

According to Search Engine Journal, “Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines.” In recent algorithm updates (Google Helpful Content Update) Google states,

Google Search is always working to better connect people to helpful information. To this end, we're launching what we're calling the “helpful content update” that's part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results.

If your business wants to provide high-quality content that provides consumers with value, we suggest that you forego the use of AI writing software. When you create content that is valuable to consumers and motivates them to support your business, you are also improving your SEO. At Ocoos Web Consulting, we understand how challenging it can be to create a web presence and content for your brand while running a small business. Small business matters and we are passionate about helping small businesses to survive and thrive in a competitive market. Our copywriting service offers small business owners an opportunity to focus on their business while a real person creates content that communicates the message of your brand. For over ten years we have been providing beautiful and professional websites, graphic design, content, and photography to businesses in Ocala and the surrounding areas. Contact us today to schedule a free consultation or to learn more about our web development, web design, graphic design, digital advertising, content writing, photography, e-commerce, 360-degree virtual tours, or SEO services.