Get Your Storefront Ready for Holiday Shoppers
This holiday season, shoppers are excited to support local businesses and purchase unique treasures and services for their families and friends. Here are a few tips to help get your storefront ready to attract and welcome holiday shoppers.
Complement Your Brand
Your holiday storefront should complement, rather than distract, from your branding. Consider the mission statement and aesthetic of your brand. Would natural, simple holiday decor fit your branding or something bright, shiny, and festive? Whether you are tackling a DIY project or making a purchase for your holiday storefront decor, carefully consider how it works with your branding, logo, and storefront design.
Engage the Senses
Adding warmth to your holiday storefront gives shoppers a sense of cozy comfort. Look for ways you can add warm light, holiday scents, and even music to delight the senses of your shoppers. Be careful not to overwhelm the senses, of course! Customers will browse longer in shops that are welcoming and festive. They are also more likely to be lured into your store by holiday sounds, smells, and even some twinkle lights!
Add Value with Your Own Awning
Adding a storefront awning is a game changer. Not only does it add value to your store structure, but it also shades shoppers from intense heat and light rain. Awnings can be purchased in a wide array of colors and patterns, and look great with customized business branding as well. Our friends at Awning Authority and Authority Home Solutions provide beautiful and professional awnings for homes and businesses in Ocala, The Villages, Gainesville, and the surrounding areas. If your business already has an awning, click here for some great tips for decorating your awning for the holidays.
At Ocoos Web Consulting, small business matters. For over ten years we have been helping small businesses in Ocala and the surrounding areas to create a strong web presence that attracts customers and builds brand loyalty. Contact us today to schedule a free consultation or to learn more about our web development, web design, graphic design, digital advertising, content writing, photography, e-commerce, 360-degree virtual tours, or SEO services.
