Adding Interactive Content to Your Small Business Website
While many trends are temporary, the use of interactive website content is here to stay. Often listed as a “current marketing trend", interactive content is a method used to invite consumers to participate and interact with your brand. Large corporations create elaborate interactive tools to engage clients, and that often comes with staggering costs. How can small businesses introduce interactive content that benefits their marketing efforts without overspending?
Why Interactive?
According to Mediafly, in research released by Cision PR, interactive media content has 94% higher engagement than its static counterparts. Static content is traditional website content that doesn’t allow for consumer interaction.
Using Mediafly Insights, Mediafly's advanced content engagement analytics engine, data was analyzed across 232,955 active users in 99 Mediafly customer environments. The numbers show that interactive content is the key to success in an increasingly digital selling environment:
Customer/Prospect content views: Companies who leveraged interactive content saw a 94% higher increase in content views than companies leveraging traditional, static content.
Duration per item: Customers spend an average of 13 minutes viewing interactive content assets, but only eight and a half minutes viewing static content.
Engagement per item: Interactive content produced with Presentify sees 52.6% more buyer engagement than static content hosted in Mediafly sales applications
How Can Small Businesses Start Introducing This Content?
While static content remains relevant and continues to provide consumers with value, the introduction of interactive content on your website can ensure those visitors become customers and clients. Here are a few small additions you can make to your website that gives your business an opportunity to engage and interact with consumers
Contact Form- Adding an interactive contact form is a great way to engage clients and generate leads. Using a simple contact form you can gather information from potential clients and customers.
Chat System- Adding a chat system feature to your website can allow you to speak to consumers in real time! Even if you aren’t available, the chat system keeps a record of that contact so you don’t miss any leads.
Event Calendar- Event calendars can help consumers keep up with your brand’s events and scheduling.
Interactive Map- Interactive maps can be embedded to share details about event locations, building sites, and more.
At Ocoos Web Consulting, small business matters. For over ten years we have been providing beautiful and professional websites, graphic design, content, and photography to businesses in Ocala and the surrounding areas. Contact us today to schedule a free consultation or to learn more about our web development, web design, graphic design, digital advertising, content writing, photography, e-commerce, 360-degree virtual tours, or SEO services.
