From Holiday Blues to FAQs: Adding a Frequently Asked Questions Section to Your Website

A Frequently Asked Questions Section will help customers, save you time, and improve the SEO of your website.

For many small businesses, the holiday season brings increased customer traffic, more stock to manage, and the maintenance of omnichannel marketing and sales. While many depend on this rise in customer traffic and sales to help keep the business up and running, the holiday season can still be very overwhelming. One way to help reduce some of the added holiday stress is by adding a Frequently Asked Questions section to your website. Not only will it help customers learn about your business, but it will save you time, and improve your website’s SEO (Search Engine Optimization).

Customer Service Interactions

When considering what questions you should add to the FAQ section of your website, think back to previous customer service interactions. What are the most popular questions you get from customers and clients about your products and services? Think about the questions you receive from phone calls, emails, and social media comments as well.

Competitors

Viewing competitors’ websites can help you determine what questions should be helpful to add to your own FAQ page. If possible, choose other small businesses that provide similar products and services. What questions are on their FAQ page? How does their return policy compare to yours? Use this opportunity to research a few ways that you can improve your business going forward.

Think Like a Customer

When setting up FAQ pages, remember to think like a customer. What parts of the shopping/service process might they have concerns about? Also, consider what tone you use as you answer these valuable questions for your customers and clients. Remember to answer with your brand identity in mind, and always keep your answers warm and to the point.

At Ocoos Web Consulting, small business matters. For over ten years we have been helping small businesses in Ocala and the surrounding areas to create a strong web presence that attracts customers and builds brand loyalty. Contact us today to schedule a free consultation or to learn more about our web development, web design, graphic design, digital advertising, content writing, photography, e-commerce, 360-degree virtual tours, or SEO services. We look forward to helping you this holiday season and in the new year to come!