Are You Losing Organic Traffic to Your Website?

When business owners notice a sudden dip in traffic to their websites, it can be alarming. If this should happen to you, check your Google Penalties for a potential cause. Within the Google Search Console, you can find information to help you create a plan of actionable steps you can take to correct the issue, and avoid further loss of organic traffic and sales.

What are Google Penalties?

Google Penalties are identified and issued by a human-driven process, not an algorithm. They aim to demote websites that don’t meet the quality standards set by Google.

How Do I Access Google Penalties?

When you connect to your Google Search Console, make sure you are logged in as the site’s owner. Select Search Property for your website. Using the sidebar on the left choose Security & Manual Actions, choosing Manual Actions after. From here you can see if your website has incurred any penalties that could cause your rankings to plummet.

How Can I Fix Some of These Penalties?

If you are planning to fix these penalties on your own, be prepared to spend time carefully examining your website. We suggest that you start by checking your links. Make sure that all of your links lead to safe, reputable websites. Then, you can begin to go through all of your content. Make sure that your content isn’t “thin.” Google expects you to provide consumers with authentic and valuable information, not just attempts to make a sale. Google will demote websites that provide little value to the consumer or have a multitude of keywords shoved haphazardly throughout the content. Within the Google Penalties section, you can find detailed information about the specific penalty as well.

How Do I Get Rid of the Penalty?

Once you have made corrections to your website you will submit a Reconsideration Request. Make sure to include as much information as possible about the error. Read the submission guidelines carefully. Be patient as this step can often take several tries.

At Ocoos Web Consulting, small business matters. We love assisting the small business community in Ocala and the surrounding areas with high-quality, professional SEO services that improve their search engine rankings. We also provide web development, web design, graphic design, photography, digital advertising, content writing, and virtual tour services. Contact us today to schedule a free consultation.