Could User-Generated Content Benefit Your Marketing Strategy?
According to a recent research study, 83% of American consumers purchase a product or service based on verbal recommendations. Whether someone is sharing a rave review on social media, or in person, the influence of recommendation is powerful.
What is User-Generated Content?
User-Generated Content (UGC or Consumer-Generated Content) is any brand-specific content posted on social media, podcasts, or other channels. Whether it is a friend sharing about a great new lawn service company, or influencers showcasing their favorite skin care products, consumers are taking notice.
Why is User-Generated Content So Powerful?
Consumers naturally have a bit of skepticism when they encounter the barrage of marketing coming their way each day. Brands use clever advertising tactics to entice consumers, but where is the authenticity? When someone makes a recommendation, consumers can trust that they are receiving a fair review from a real person. When consumers create authentic content expressing enthusiasm for your business or products, that enthusiasm spreads.
How Can You Implement UGC in Your Marketing Strategy?
To grow awareness and brand loyalty for your business, encourage your customers to share testimonials, reviews, images of your products and services, or even short-form video content. Let customers know that you love to see satisfied customers and ask them to tag you in posts that include your product or service. Your employees can even join in, providing some behind-the-scenes looks into your operations, products, or promotions.
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