Spring Cleaning Your Website in 2023
Spring is a great time to clean and refresh your spaces. Cleaning and refreshing your website is no exception. Like cleaning your physical spaces, cleaning your website gives you a renewed sense of purpose and motivation with the added benefit of supporting customers and clients as they explore what your brand and business have to offer. Here are a few ways you can tidy up your website in 2023.
Fix Broken Links on Your Small Business Website
Broken links are frustrating to website users. When consumers expect to follow a link to a specific location, and instead, get the dreaded 404 message, they may lose confidence in your business. To remedy this, check all of the links on your website to make sure that they are functional and lead users exactly where you want them to go. Broken links not only frustrate customers but they can also cause your SEO (Search Engine Optimization) rankings to plummet.
Provide Users with Quality Content
Having authentic and informative content on your website is crucial to your SEO. Consumers should find information about your brand as well as content that is informative, engaging, and related to your brand and services. Look through your website and see where you could provide customers with more valuable content. This is also a great time to proofread, checking for errors or potentially outdated information.
Make Sure Your Website Information is Accurate
Customers need to be able to get accurate information about your business from your website. As part of your spring website cleaning, check all of your contact information, hours of operation, and policies to make sure they are accurate and up to date. It would also be a good time to ensure that this information is accurate on your Google Business Listing as well.
Your Website Should Be Mobile-Friendly
Is your website mobile-friendly? Try checking your website from multiple devices to see the overall appearance and user experience. If you notice any issues, speak to your web development and design team to assess the issue and get it fixed as soon as possible. Many people access websites using their phones and you want to be sure they have a positive experience with your brand and content.
A Successful Website Starts with Ocoos
At Ocoos Web Consulting, small business matters. For over ten years we have been providing small business owners with everything they need to create a strong, competitive online presence that truly reflects the values of their brand. We pride ourselves on working closely with business owners to be sure we understand their needs and have created an individualized plan for their success. Contact us today to schedule a free consultation or to learn more about our web development, web design, graphic design, digital advertising, content writing, photography, e-commerce, 360-degree virtual tours, or SEO services.
