Taking Picture-Perfect Product Photos for your E-Commerce Store

Adding E-Commerce to your website grows your customer base, and ensures that even when you sleep you can still be making sales. Consumers love to support local businesses even from the comfort of their own homes! In order for customers to learn about your products, it is vital that you have quality photos in your e-commerce store. Here are a few tips to help you get started.

Control the Environment

When taking pictures of your products, set aside time to create a controlled environment for the photo. Many e-commerce product photographers opt for white backgrounds or carefully constructed arrangements that don’t take away from the product. If you are choosing to list these products on other third-party websites, be sure to check the specific photo requirements. For white backgrounds, we recommend using a sweep. A sweep is a large, bendable sheet of paper that acts as a base for your product while curving up seamlessly in the background.

Get the Right Lighting

Whether you opt for natural or artificial lighting, anticipate spending time adjusting your lighting based on trial shots. Natural light works well for most products. Shooting your products further away from the natural light source, such as a window, will create sharper and lighter shadows. Shooting close to the natural light source will produce a soft light for your photos with darker shadows. If you are photographing objects with reflective services, it may be easier to opt for artificial lighting from multiple angles.

Focus on Features

Use your background, depth of field, and product positioning to focus on appealing product features. Sharing the texture, multiple vantage points, and the item’s potential use can help make your product stand out to shoppers.

At Ocoos Web Consulting, we help small business owners to grow and thrive in a competitive market. For over ten years we have been helping small business owners in Ocala, and surrounding areas, to create beautiful and professional web presences. Contact us today to schedule a free consultation or to find out more about our web development, web design, graphic design, digital advertising, content writing, photography, e-commerce, 360-degree virtual tours, or SEO services.