Spring is a great time to clean and refresh your spaces. Cleaning and refreshing your website is no exception. Like cleaning your physical spaces, cleaning your website gives you a renewed sense of purpose and motivation with the added benefit of supporting customers and clients as they explore what your brand and business have to offer. Here are a few ways you can tidy up your website in 2023.

While many trends are temporary, the use of interactive website content is here to stay. Often listed as a “current marketing trend", interactive content is a method used to invite consumers to participate and interact with your brand. Large corporations create elaborate interactive tools to engage clients, and that often comes with staggering costs. How can small businesses introduce interactive content that benefits their marketing efforts without overspending?

Marketing campaigns are a great way to get your business noticed, but when it comes to building a local, loyal customer base we suggest starting with reviews first! 9 out of 10 consumers trust an online review as much as a personal recommendation. What are your customers saying about you?

Tax season is upon us, and it is time to start gathering documents and familiarizing ourselves with the latest tax updates and possible deductions. Tax deductions help small business owners to make the tax-filing process more manageable. These deductions are subtracted from your taxable income and can make a big difference in how tax season affects your business financially.

With the development of more sophisticated AI (Artificial Intelligence) writing tools, many business owners wonder whether AI content writing will improve their SEO (Search Engine Optimization). Adding authentic, valuable content to your business’s web presence, is a great way to ensure that your website ranks higher on search engine results pages. Is AI copywriting software the best way to achieve this goal? While AI writing tools have come a long way, they are far from perfect.

If you have driven on Silver Springs Boulevard recently, you may have seen traffic cones, caution tape, camping chairs, and even some large sets of aluminum bleachers. It’s that time of year again! The Ocala Christmas Parade marks its 65th anniversary this year and is truly a beloved community tradition. While our community has changed so much since the parade first started, it remains one of the most attended local events of the season.

Having your own e-commerce site can expand your business exponentially. Small business owners that rely on a third-party marketplace often struggle with limiting rules, regulations, and competition with other businesses listing products on the site. With your own e-commerce site, you make the rules, you showcase your brand, and you reap the rewards.

Ocala’s First Friday Art Walk returns this evening from 6-9 p.m. in Ocala’s Downtown Square. First Friday Art Walks take place on the first Friday of each month from September to May and showcase the talents of some amazing local artists. Tonight there will be art demonstrations and hands-on art activities for all ages. Ocala’s Art Army will have a free make-and-take art activity, and Ecliff will be performing live music. Many of the downtown shops and businesses will have extended business hours on the square, with plenty of opportunities for you to purchase art from local artists. Come out and support Ocala’s local art scene! We hope to see you there!

Online video content accounts for over 80% of consumer internet traffic. Creating authentic, entertaining, and educational video content for your potential customers and clients is a powerful marketing strategy with a guaranteed return on investment. If you are ready to start engaging customers, generating leads, and building your brand awareness, here are a few basic tips to help you get started.

Organic marketing (also referred to as inbound marketing) works to gain valuable traffic by providing potential customers and clients with value. This mutually beneficial marketing method provides a powerful, long-term strategy to increase traffic, revenue, and profit for your business.

Is your business looking for a cost-effective way to boost brand awareness and sales? The solution may be far simpler than you imagine! The reviews you receive online can have a huge impact on the visibility and success of your growing business. Tap into the underutilized marketing power of reviews, as you build your brand and your loyal customer base.

Your website receives a significant amount of its overall traffic from search engine results. In fact, this traffic is far more significant than traffic generated by costly display ads on search engines like Google. How can you ensure that your business reaches customers on that first page of search results, rather than going unnoticed on the following pages?

Supporting local artists is a wonderful way to connect and contribute to your community. Ocala has so many skilled artists, and the latest exhibition presented by the City of Ocala and the Magnolia Art Exchange sets out to celebrate the student and emerging artists in our community.

Where does your business rank in a Google search? Are you in the top 3? How about the first page? When potential clients and customers are looking for the products or services that your specific business provides, you want them to find you!

Marketing can make a big difference in the success of your small business. With so many ways to get your brand noticed, it can be difficult to choose which strategy is the best investment of your time, energy, and money.

This Friday, April 1, will be the First Friday Art Walk in Ocala’s historic downtown square.

Many larger cities have apps to help connect consumers to small businesses, and we are excited that Ocala finally has its very own!

Ocala Main Street offers historic walking tours each month, and this month they are offering a Valentine’s Special.

Small business owners work tirelessly to build and grow their businesses. Despite their best efforts, many have fallen prey to some sort of scam. Numerous scammers target small businesses specifically but there are things you can do to prevent these criminals from taking advantage of you.

Ocala’s First Friday Art Walk is a beloved monthly event that supports local artists, musicians, performers, and businesses.