The new year offers a fresh start and an opportunity to commit to a worthy goal. Creating a business goal requires careful consideration. An attainable business goal can be broken up into small, actionable steps you can take toward the finish line. Whether your business aims to improve customer service, increase sales, expand into more markets, or hire new employees, you can begin with a single step. Your website!

This holiday season, shoppers are excited to support local businesses and purchase unique treasures and services for their families and friends. Here are a few tips to help get your storefront ready to attract and welcome holiday shoppers.

Having your own e-commerce site can expand your business exponentially. Small business owners that rely on a third-party marketplace often struggle with limiting rules, regulations, and competition with other businesses listing products on the site. With your own e-commerce site, you make the rules, you showcase your brand, and you reap the rewards.

When a potential client or customer visits your website, you want the content to be engaging while still being deeply connected to the message and purpose of your brand. Whether you are hiring a professional photographer or searching for budget-friendly stock photos for your website, there are a few things you should keep in mind when choosing which images will represent your brand.

As a busy small business owner, it can be difficult to invest time and energy into creating and executing an extensive marketing strategy. While it may seem overwhelming, we have a few tips that will help you to begin developing a marketing strategy that works for you and will benefit your business for years to come.

Logos are typically the first way that potential clients and customers interact with your brand, so it is important that your logo is memorable and reflective of your business.

Shopping local and supporting local businesses is a powerful way to encourage local economic growth.

Spring is a great time to reassess the quality and function of your website.

On Friday, March 25 from 7-10 p.m. Tuscawilla Art Park will host an outdoor theater under the stars as part of their After Dark in the Park program.

If you are considering a rebrand for your business this year, we have a few suggestions to help you with the process.

Ocala Main Street offers historic walking tours each month, and this month they are offering a Valentine’s Special.

Small business owners work tirelessly to build and grow their businesses. Despite their best efforts, many have fallen prey to some sort of scam. Numerous scammers target small businesses specifically but there are things you can do to prevent these criminals from taking advantage of you.

Ocala’s First Friday Art Walk is a beloved monthly event that supports local artists, musicians, performers, and businesses.

While some companies are making changes to avoid legal action, it is important to note that accessibility benefits everyone. Making sure that your website is accessible should be a priority. Not only is it good for your business and sales overall, but it also benefits the reputation of your brand.

The algorithm used by Google to determine a site’s ranking changes frequently. In fact, experts estimate that Google’s algorithm changes somewhere between 500 and 600 times per year! Many of these changes affect the position of a website in search engine results, so it is helpful to pay attention to where SEO (Search Engine Optimization) trends are headed.

As we prepare for the New Year, we want to remind you that there are just a few days remaining to take advantage of our 30% off sale on all new website builds and 360-degree virtual tour services. Your web presence might need a fresh start in 2022, and we are here to help make that happen.

You have worked so hard to create a small business that provides products and services to your community. Having quality products and services, however, is not always enough to bring in new clients and customers. To convert potential clients and customers (leads) you need more than just a basic call to action on your homepage. Here are three ways that you can make your website more lead-generation friendly.

Online touchpoints or digital touchpoints are any points of interaction that a consumer has with your brand’s web presence. This includes both your website and social media accounts. Helping clients to reach you and interact successfully with your brand, is well worth the time and effort. Here are 5 ways that you can spruce up your web presence for the holiday season.

With buyers focusing on visual appearance above all else, it may be helpful for your small business to consider how the colors of your brand imagery might be influencing potential customers and clients.

On Saturday, Downtown Ocala will host its 37th Annual Light Up Ocala event.