What Are Your Customers and Clients Looking For?

Trends are always changing and can be difficult to keep up with at times. In marketing, it is important to be aware of trends that affect your website ranking on SERPs (Search Engine Result Pages). The algorithm used by Google to determine a site’s ranking changes frequently. In fact, experts estimate that Google’s algorithm changes somewhere between 500 and 600 times per year! Many of these changes affect the position of a website in search engine results, so it is helpful to pay attention to where SEO (Search Engine Optimization) trends are headed.

While the algorithm is ever-changing, one thing appears to remain crucial. Having high-quality content on your page is essential to optimizing your web presence. If you are developing or refreshing your site, consider if your content is providing potential customers and clients with value. Ask yourself what questions your customers might have at each stage of their decision-making journey. Do you have content that answers these questions? “Search intent” is the reason someone is using a search engine. Whether your potential customer is intending on learning, buying, or navigating, your site will rise higher in the rankings if your content is high-quality and answers the questions users are asking.

At Ocoos Web Consulting we provide clients with customized, high-quality web services. Our web development, web design, graphic design, and branding services can help you create a web presence that represents your business well. We also provide marketing, SEO, and content writing services that can help your brand rise in the ranks while providing your clients and customers with value and information about your brand. Contact us today to schedule a free consultation. We look forward to helping your business to grow and receive the attention it deserves.