Logo Design for Your Small Business

What makes a logo iconic? What is it about golden arches, an apple, or a swoosh symbol that appeals to consumers? Consumers recognize iconic logos like these and immediately associate them with the products and services they provide. Logos are typically the first way that potential clients and customers interact with your brand, so it is important that your logo is memorable and reflective of your business.

Whether you are creating your very first logo, making adjustments to an existing logo, or recreating your logo altogether, here are a few things to consider as you brainstorm ideas:

Keep It Simple

Many of the most iconic logos are both simple and unique. Avoid fonts that are difficult to read and opt for simple, recognizable designs. Consumers notice shapes and colors before they recognize words.

Sync Up With Your Brand

Your brand is so much more than just a logo. Your business has a unique personality and mission, and that should be reflected in your logo. Select fonts and shapes that are appropriate to your area of expertise, and communicate something about your business.

Professional Design

Getting your logo created by a professional ensures that you will have a high-quality, fully customizable design. Make sure that you choose a designer that is both experienced and willing to make adjustments until you are satisfied with the final product.

At Ocoos Web Consulting, we have been helping small businesses to build their brand and web presence for over ten years. Our commitment to providing high-quality web development, web design, graphic design, SEO services, digital marketing, virtual tours, and aerial photography has helped make us a one-stop-shop for businesses in Ocala and the surrounding areas. Contact us today to schedule a free consultation.