Marketing campaigns are a great way to get your business noticed, but when it comes to building a local, loyal customer base we suggest starting with reviews first! 9 out of 10 consumers trust an online review as much as a personal recommendation. What are your customers saying about you?

The new year offers a fresh start and an opportunity to commit to a worthy goal. Creating a business goal requires careful consideration. An attainable business goal can be broken up into small, actionable steps you can take toward the finish line. Whether your business aims to improve customer service, increase sales, expand into more markets, or hire new employees, you can begin with a single step. Your website!

This holiday season, shoppers are excited to support local businesses and purchase unique treasures and services for their families and friends. Here are a few tips to help get your storefront ready to attract and welcome holiday shoppers.

Are you and your family looking for a festive way to usher in the holiday season? On Saturday, November 19, Downtown Ocala will host its 38th Annual Light Up Ocala event from 4-9 p.m.

Rolling out your seasonal marketing campaign can be both stressful and exciting. As a small business, it gives you the perfect opportunity to bring attention to your brand, and remind consumers about the importance of supporting locally owned businesses. Don’t be afraid to start your campaign early, as many consumers have already started their holiday shopping.

According to a recent research study, 83% of American consumers purchase a product or service based on verbal recommendations. Whether someone is sharing a rave review on social media, or in person, the influence of recommendation is powerful.

Adding E-Commerce to your website grows your customer base, and ensures that even when you sleep you can still be making sales. Consumers love to support local businesses even from the comfort of their own homes! In order for customers to learn about your products, it is vital that you have quality photos in your e-commerce store. Here are a few tips to help you get started.

As we get closer to the biggest shopping season of the year, consumers are searching for unique gift items and hoping to support local businesses in the process. Make sure consumers have an opportunity to notice your brand and business with these local marketing strategies that will help you get noticed this fall and beyond!

Learning about your target audience is a powerful way to boost your marketing strategies. Many businesses struggle when it comes to marketing to both younger and older audiences. A recent Forbes article entitled, “12 Marketing Moves Businesses Can Use to Reach Older and Younger Audiences," offers marketing advice from a 12-member expert panel at the Forbes Communications Council. We wanted to share some key takeaways that we think are especially valuable to any small business marketing strategy.

Online video content accounts for over 80% of consumer internet traffic. Creating authentic, entertaining, and educational video content for your potential customers and clients is a powerful marketing strategy with a guaranteed return on investment. If you are ready to start engaging customers, generating leads, and building your brand awareness, here are a few basic tips to help you get started.

As a busy small business owner, it can be difficult to invest time and energy into creating and executing an extensive marketing strategy. While it may seem overwhelming, we have a few tips that will help you to begin developing a marketing strategy that works for you and will benefit your business for years to come.

Organic marketing (also referred to as inbound marketing) works to gain valuable traffic by providing potential customers and clients with value. This mutually beneficial marketing method provides a powerful, long-term strategy to increase traffic, revenue, and profit for your business.