While many trends are temporary, the use of interactive website content is here to stay. Often listed as a “current marketing trend", interactive content is a method used to invite consumers to participate and interact with your brand. Large corporations create elaborate interactive tools to engage clients, and that often comes with staggering costs. How can small businesses introduce interactive content that benefits their marketing efforts without overspending?

As a small business owner, your website’s goal is to reach potential clients and customers. Your website builds brand recognition and customer loyalty by providing authentic, valuable information to its viewers. Did you know that you could be losing potential clients and customers if your website is not created to be responsive to the user? Responsive Web Design (RWD) ensures that your site can adapt and respond to its users.

On Friday, March 25 from 7-10 p.m. Tuscawilla Art Park will host an outdoor theater under the stars as part of their After Dark in the Park program.

If you are considering a rebrand for your business this year, we have a few suggestions to help you with the process.

The Veterans Business Outreach Center (VBOC) works in conjunction with the U.S. Small Business Administration (SBA) and the Institute for Veterans and Military Families (IVMF) to provide resources for veterans who are interested in starting or growing a small business.

While it is recommended that all websites implement the features to become ADA compliant, at the moment it is only required for websites in the following industries: finance, government, education, and healthcare. Any company, business, or organization that receives federal or state money is also required to comply with the ADA’s website guidelines.

In 2021 alone, e-commerce grew by more than 18%. While many businesses are back to their previous operations, e-commerce has not only sustained its gains but continues to grow.

The algorithm used by Google to determine a site’s ranking changes frequently. In fact, experts estimate that Google’s algorithm changes somewhere between 500 and 600 times per year! Many of these changes affect the position of a website in search engine results, so it is helpful to pay attention to where SEO (Search Engine Optimization) trends are headed.

Do you have plans this evening? Kick-off 2022 by supporting local Ocala artists, performers, and businesses at the First Friday Art Walk from 6-9 p.m.

With over 4 billion email users in the world, email marketing remains the most effective marketing tool to reach potential clients and customers. Once you have grown a substantial email list you can expect to see a $38 return on investment for every dollar spent. If you haven’t added this powerful marketing tool to your toolbox yet, we suggest giving it a try in 2022.

As we prepare for the New Year, we want to remind you that there are just a few days remaining to take advantage of our 30% off sale on all new website builds and 360-degree virtual tour services. Your web presence might need a fresh start in 2022, and we are here to help make that happen.

As the year comes to a close, we reflect on how grateful we are to be a part of this community. This holiday season, as our way of saying thank you, we are offering 30% off all custom website builds, and 360-degree virtual tour services for the month of December.

You have worked so hard to create a small business that provides products and services to your community. Having quality products and services, however, is not always enough to bring in new clients and customers. To convert potential clients and customers (leads) you need more than just a basic call to action on your homepage. Here are three ways that you can make your website more lead-generation friendly.

Search Engine Optimization (SEO) is a fluid, ever-changing process. As algorithms become increasingly more intelligent in their assessment of quality web content, it remains crucial for small businesses to prioritize their SEO rankings.

As the year comes to a close, we reflect on how grateful we are to be a part of this community. This holiday season, as our way of saying thank you, we are offering 30% off all custom website builds, and 360-degree virtual tour services for the month of December. We want to help you meet your business goals in 2022, so start the new year off right with the professional expertise provided by Ocoos Web Consulting.

The Bring the Harvest Home Food Drive is taking place in our community right now and will continue till Friday, December 3. Donations will benefit the Salvation Army, Interfaith Emergency Services, and Brother’s Keeper. Please consider contributing what you can to help our community.

Online touchpoints or digital touchpoints are any points of interaction that a consumer has with your brand’s web presence. This includes both your website and social media accounts. Helping clients to reach you and interact successfully with your brand, is well worth the time and effort. Here are 5 ways that you can spruce up your web presence for the holiday season.

We are grateful for the ability to serve the small businesses of this community and the surrounding areas. We are especially thankful to all of our clients that support our small business and our vision.

With buyers focusing on visual appearance above all else, it may be helpful for your small business to consider how the colors of your brand imagery might be influencing potential customers and clients.

On Saturday, Downtown Ocala will host its 37th Annual Light Up Ocala event.