Your website receives a significant amount of its overall traffic from search engine results. In fact, this traffic is far more significant than traffic generated by costly display ads on search engines like Google. How can you ensure that your business reaches customers on that first page of search results, rather than going unnoticed on the following pages?

Where does your business rank in a Google search? Are you in the top 3? How about the first page? When potential clients and customers are looking for the products or services that your specific business provides, you want them to find you!

Marketing can make a big difference in the success of your small business. With so many ways to get your brand noticed, it can be difficult to choose which strategy is the best investment of your time, energy, and money.

The algorithm used by Google to determine a site’s ranking changes frequently. In fact, experts estimate that Google’s algorithm changes somewhere between 500 and 600 times per year! Many of these changes affect the position of a website in search engine results, so it is helpful to pay attention to where SEO (Search Engine Optimization) trends are headed.

With over 4 billion email users in the world, email marketing remains the most effective marketing tool to reach potential clients and customers. Once you have grown a substantial email list you can expect to see a $38 return on investment for every dollar spent. If you haven’t added this powerful marketing tool to your toolbox yet, we suggest giving it a try in 2022.

Search Engine Optimization (SEO) is a fluid, ever-changing process. As algorithms become increasingly more intelligent in their assessment of quality web content, it remains crucial for small businesses to prioritize their SEO rankings.

The U.S. Department of the Treasury State Small Business Credit Initiative (SSBCI) plans to get $10 billion in funding to small business owners as soon as the start of next year.

When consumers are considering whether or not they should choose your business for products or services, let your “About Us” content help them to decide.