The holiday season is the perfect time of year to express gratitude for our loved ones. A gesture of kindness, no matter how small, always counts. Small business owners depend on the support of their communities to continue their mission. This holiday season, consider how your business can give back to your community.

If you have driven on Silver Springs Boulevard recently, you may have seen traffic cones, caution tape, camping chairs, and even some large sets of aluminum bleachers. It’s that time of year again! The Ocala Christmas Parade marks its 65th anniversary this year and is truly a beloved community tradition. While our community has changed so much since the parade first started, it remains one of the most attended local events of the season.

For many small businesses, the holiday season brings increased customer traffic, more stock to manage, and the maintenance of omnichannel marketing and sales. While many depend on this rise in customer traffic and sales to help keep the business up and running, the holiday season can still be very overwhelming. One way to help reduce some of the added holiday stress is by adding a Frequently Asked Questions section to your website. Not only will it help customers learn about your business, but it will save you time, and improve your website’s SEO (Search Engine Optimization).

This holiday season, shoppers are excited to support local businesses and purchase unique treasures and services for their families and friends. Here are a few tips to help get your storefront ready to attract and welcome holiday shoppers.

Rolling out your seasonal marketing campaign can be both stressful and exciting. As a small business, it gives you the perfect opportunity to bring attention to your brand, and remind consumers about the importance of supporting locally owned businesses. Don’t be afraid to start your campaign early, as many consumers have already started their holiday shopping.