Marketing campaigns are a great way to get your business noticed, but when it comes to building a local, loyal customer base we suggest starting with reviews first! 9 out of 10 consumers trust an online review as much as a personal recommendation. What are your customers saying about you?

Rolling out your seasonal marketing campaign can be both stressful and exciting. As a small business, it gives you the perfect opportunity to bring attention to your brand, and remind consumers about the importance of supporting locally owned businesses. Don’t be afraid to start your campaign early, as many consumers have already started their holiday shopping.

As we get closer to the biggest shopping season of the year, consumers are searching for unique gift items and hoping to support local businesses in the process. Make sure consumers have an opportunity to notice your brand and business with these local marketing strategies that will help you get noticed this fall and beyond!

Learning about your target audience is a powerful way to boost your marketing strategies. Many businesses struggle when it comes to marketing to both younger and older audiences. A recent Forbes article entitled, “12 Marketing Moves Businesses Can Use to Reach Older and Younger Audiences," offers marketing advice from a 12-member expert panel at the Forbes Communications Council. We wanted to share some key takeaways that we think are especially valuable to any small business marketing strategy.

As a busy small business owner, it can be difficult to invest time and energy into creating and executing an extensive marketing strategy. While it may seem overwhelming, we have a few tips that will help you to begin developing a marketing strategy that works for you and will benefit your business for years to come.

Is your business looking for a cost-effective way to boost brand awareness and sales? The solution may be far simpler than you imagine! The reviews you receive online can have a huge impact on the visibility and success of your growing business. Tap into the underutilized marketing power of reviews, as you build your brand and your loyal customer base.

Marketing can make a big difference in the success of your small business. With so many ways to get your brand noticed, it can be difficult to choose which strategy is the best investment of your time, energy, and money.

In uncertain times, running a small business can feel like steering a ship in a storm. One tried and true strategy to survive, and even thrive, in these uncertain economic times is to rely on customer loyalty.

Email marketing has the potential to make a big impact on your business. Emailing possible clients and customers remains one of the most personal forms of digital marketing. A quality email marketing strategy can convert curious consumers into loyal customers and clients.

With over 4 billion email users in the world, email marketing remains the most effective marketing tool to reach potential clients and customers. Once you have grown a substantial email list you can expect to see a $38 return on investment for every dollar spent. If you haven’t added this powerful marketing tool to your toolbox yet, we suggest giving it a try in 2022.