A strong online presence is a powerful marketing tool for any small business. Consumers often make quick decisions about whether or not to engage with your content and brand based solely on the design and functionality of your website. To ensure that your business has the best opportunity to engage with consumers, you need a professionally designed website. Many business owners attempt to create a website on their own, only to find themselves struggling to meet the needs of their target audience and ever-changing algorithms. A professional web design and development company can create a quality website that reflects the values of your brand. Here are five reasons why your business would benefit from hiring a professional web design company.

While many trends are temporary, the use of interactive website content is here to stay. Often listed as a “current marketing trend", interactive content is a method used to invite consumers to participate and interact with your brand. Large corporations create elaborate interactive tools to engage clients, and that often comes with staggering costs. How can small businesses introduce interactive content that benefits their marketing efforts without overspending?

Are you neglecting a major social media platform in your marketing strategy? When small businesses create a plan for social media marketing, Reddit is not often considered. As the fourth most visited site in the United States, Reddit boasts over 420 million users. How can your business benefit from the reach of this platform?

Tax season is upon us, and it is time to start gathering documents and familiarizing ourselves with the latest tax updates and possible deductions. Tax deductions help small business owners to make the tax-filing process more manageable. These deductions are subtracted from your taxable income and can make a big difference in how tax season affects your business financially.

With the development of more sophisticated AI (Artificial Intelligence) writing tools, many business owners wonder whether AI content writing will improve their SEO (Search Engine Optimization). Adding authentic, valuable content to your business’s web presence, is a great way to ensure that your website ranks higher on search engine results pages. Is AI copywriting software the best way to achieve this goal? While AI writing tools have come a long way, they are far from perfect.

Did you know that Google uses the acronym E-A-T to determine the quality of your web page? Google’s algorithm seeks to identify pages that provide viewers, customers, and clients with Expertise, Authoritativeness, and Trustworthiness. The pages that provide this high-quality content are ranking higher in SERPs (Search Engine Result Pages). Google is looking for websites that provide the greatest value to viewers, rather than sites that are solely focused on “making a sale.” One powerful way to increase the quality of your content is to create your own videos and include them on your website.

International best-selling author Bryant McGill said, “One of the most sincere forms of respect is actually listening to what another has to say.” Small business owners know that in order to build their customer and client base they need to make a connection with them. What better way to connect with your clients than by listening to their comments, concerns, and feedback?

Organic marketing (also referred to as inbound marketing) works to gain valuable traffic by providing potential customers and clients with value. This mutually beneficial marketing method provides a powerful, long-term strategy to increase traffic, revenue, and profit for your business.