While many trends are temporary, the use of interactive website content is here to stay. Often listed as a “current marketing trend", interactive content is a method used to invite consumers to participate and interact with your brand. Large corporations create elaborate interactive tools to engage clients, and that often comes with staggering costs. How can small businesses introduce interactive content that benefits their marketing efforts without overspending?

Are you neglecting a major social media platform in your marketing strategy? When small businesses create a plan for social media marketing, Reddit is not often considered. As the fourth most visited site in the United States, Reddit boasts over 420 million users. How can your business benefit from the reach of this platform?

If you have driven on Silver Springs Boulevard recently, you may have seen traffic cones, caution tape, camping chairs, and even some large sets of aluminum bleachers. It’s that time of year again! The Ocala Christmas Parade marks its 65th anniversary this year and is truly a beloved community tradition. While our community has changed so much since the parade first started, it remains one of the most attended local events of the season.

As a small business owner, your website’s goal is to reach potential clients and customers. Your website builds brand recognition and customer loyalty by providing authentic, valuable information to its viewers. Did you know that you could be losing potential clients and customers if your website is not created to be responsive to the user? Responsive Web Design (RWD) ensures that your site can adapt and respond to its users.

Each year, First Citizens Bank conducts a small business survey in California, Florida, Wisconsin, South Carolina, and North Carolina. FCB uses this data “to assess the motivations, sentiments, and success of small business owners in the U.S.” Many business owners are still recovering from the impact of COVID-19 as they attempt to adjust and adapt to the current state of inflation. Considering these seemingly insurmountable obstacles, the data collected from FCB’s survey offers some encouraging insight into the health of small businesses across the country, especially in Florida.

Your website receives a significant amount of its overall traffic from search engine results. In fact, this traffic is far more significant than traffic generated by costly display ads on search engines like Google. How can you ensure that your business reaches customers on that first page of search results, rather than going unnoticed on the following pages?

On Friday, March 25 from 7-10 p.m. Tuscawilla Art Park will host an outdoor theater under the stars as part of their After Dark in the Park program.

If you are considering a rebrand for your business this year, we have a few suggestions to help you with the process.

Ocala Main Street offers historic walking tours each month, and this month they are offering a Valentine’s Special.

Ocala’s First Friday Art Walk is a beloved monthly event that supports local artists, musicians, performers, and businesses.

While it is recommended that all websites implement the features to become ADA compliant, at the moment it is only required for websites in the following industries: finance, government, education, and healthcare. Any company, business, or organization that receives federal or state money is also required to comply with the ADA’s website guidelines.

This week, Twitter launched Twitter Blue, a new subscription service created in response to public feedback on the popular social media platform.