Customer Loyalty is Your Anchor
In uncertain times, running a small business can feel like steering a ship in a storm. One tried and true strategy to survive, and even thrive, in these uncertain economic times is to rely on customer loyalty. Loyal customers support small businesses and recruit new customers. Let the brand-building power of customer loyalty be your anchor.
Tell the Story of Your Brand
To build customer loyalty, let customers get a sense of your brand through stories, behind-the-scenes photos, and information about the passion driving the brand.
Loyalty Programs
Reward customers for their loyalty by offering discounts and promotions. A customer referral bonus can also help boost sales and bring in more future loyal customers.
Contact
Keep your customers updated on the latest happenings in your business. Utilize social media, blog posts, and email contact to share information about your brand, new products/services, and promotions.
Feedback to Move Forward
83% of customers make decisions about brand loyalty based on trust. To earn that trust, plan to meet and exceed customer expectations. When you gather feedback from your customers, apply your findings to your operations. Keep learning about what your clients value in a brand.
At Ocoos Web Consulting, we are passionate about helping small businesses to thrive in our community. For over ten years we have been working with small business owners in Ocala and the surrounding areas to create a brand and web presence that reflects their individual values and needs. Contact us today to schedule a free consultation or learn more about our web development and design, graphic design and digital marketing, content writing, aerial photography, virtual tours, and SEO services.
