Tax season is upon us, and it is time to start gathering documents and familiarizing ourselves with the latest tax updates and possible deductions. Tax deductions help small business owners to make the tax-filing process more manageable. These deductions are subtracted from your taxable income and can make a big difference in how tax season affects your business financially.

Learning about your target audience is a powerful way to boost your marketing strategies. Many businesses struggle when it comes to marketing to both younger and older audiences. A recent Forbes article entitled, “12 Marketing Moves Businesses Can Use to Reach Older and Younger Audiences," offers marketing advice from a 12-member expert panel at the Forbes Communications Council. We wanted to share some key takeaways that we think are especially valuable to any small business marketing strategy.

Email marketing has the potential to make a big impact on your business. Emailing possible clients and customers remains one of the most personal forms of digital marketing. A quality email marketing strategy can convert curious consumers into loyal customers and clients.

Do you have plans this evening? Kick-off 2022 by supporting local Ocala artists, performers, and businesses at the First Friday Art Walk from 6-9 p.m.

As we prepare for the New Year, we want to remind you that there are just a few days remaining to take advantage of our 30% off sale on all new website builds and 360-degree virtual tour services. Your web presence might need a fresh start in 2022, and we are here to help make that happen.

You have worked so hard to create a small business that provides products and services to your community. Having quality products and services, however, is not always enough to bring in new clients and customers. To convert potential clients and customers (leads) you need more than just a basic call to action on your homepage. Here are three ways that you can make your website more lead-generation friendly.

As the year comes to a close, we reflect on how grateful we are to be a part of this community. This holiday season, as our way of saying thank you, we are offering 30% off all custom website builds, and 360-degree virtual tour services for the month of December. We want to help you meet your business goals in 2022, so start the new year off right with the professional expertise provided by Ocoos Web Consulting.

Online touchpoints or digital touchpoints are any points of interaction that a consumer has with your brand’s web presence. This includes both your website and social media accounts. Helping clients to reach you and interact successfully with your brand, is well worth the time and effort. Here are 5 ways that you can spruce up your web presence for the holiday season.

With buyers focusing on visual appearance above all else, it may be helpful for your small business to consider how the colors of your brand imagery might be influencing potential customers and clients.

Could a 360-degree virtual tour benefit your small business?

The U.S. Department of the Treasury State Small Business Credit Initiative (SSBCI) plans to get $10 billion in funding to small business owners as soon as the start of next year.

When it comes to SEO (Search Engine Optimization), better content yields higher rankings. What is “better content” exactly?