Invite Your Customers In: Virtual Tours for Your Small Business
Thanks to the evolution of digital photography and virtual imaging, virtual tour development has become more accessible to small business owners. Virtual tours allow users to view, zoom, and move through 360-degree spherical panoramic images for an immersive experience. Gaining the increased interest from customers and clients is no longer reserved for large companies with seemingly endless marketing budgets. Recent research has shown that 67% of people want more businesses to offer virtual tours with customers spending 5 to 10 times more on websites that offer virtual tours. Could a 360-degree virtual tour benefit your small business?
Real Estate
Commercial and residential realtors are often the first to rave about how virtual tours have impacted their business.
According to Realtor.com, listings with virtual tours get 87% more views than those without.
The National Association of Realtors reports that 54% of potential property buyers won’t even look at a property unless they have the opportunity to tour it virtually.
With many potential clients viewing properties virtually, it has reduced the time realtors spend on wasted viewings by 40%.
Planet Home’s Trend Study reports that 360-degree real estate virtual tours affect buyer decision-making by up to 75%.
Venues, Retail, and Restaurants/Bars
With the recent start-up surge, businesses are looking for innovative ways to increase engagement with their brand. Adding a virtual tour of your shop, venue, or services area can help build trust with customers. When potential customers and clients engage with your virtual environment they are invited to get a chance to visualize what you have worked so hard to create, enticing them to physically visit your space or inquire about your products. Younger customers and clients are especially influenced by the virtual tour feature. Customers aged 18-34 are 130% more likely to engage with a business if they have a virtual tour available to view.
Construction, Engineering, Architecture, and Facilities Management
Touring and monitoring a construction site, without ever leaving your office can save you and your business both time and money. 360-degree virtual experiences for site managers and associated stakeholders provide a fast and accurate assessment of a project and facilities. It also creates a visual record that is virtually (pun intended) indisputable to document progress and changes to a site.
Google Business Listings
360-degree virtual tours can be integrated into your Google Business Listing, increasing your visibility to potential clients and customers. This will, in turn, create a huge boost to your brand’s local Google performance. The algorithms developed by Google to determine your SEO ( Search Engine Optimization) rankings, favor innovative and immersive features like virtual tours. It’s a win-win!
At Ocoos Web Consulting, we are so excited to offer 360-degree virtual tour services to the many other services we offer our clients. We strive to provide the most up-to-date web development and web design services to our clients in Ocala and the surrounding areas, with customer service as a top priority. Every day we work with small businesses to determine what will best help them meet their individual needs and goals. Contact us today for a free consultation. We look forward to providing you with an individualized plan of services that will help your business to thrive and grow.
