Your Digital Marketing and SEO: Just E-A-T It!

When it comes to SEO (Search Engine Optimization), better content yields higher rankings. What is “better content” exactly? Google has developed and refined an algorithm that is used to evaluate the quality of your website. This evaluation determines whether your website will rise in the ranks of search engine results or become hidden somewhere lower on that list.

Google’s algorithm is based on its Quality Raters Guidelines, a 172-page document used by thousands of Google employees hired to determine the effectiveness of the algorithm. The E-A-T acronym appears frequently throughout these guidelines, referring to the three main qualities Google values in a website. You can use this acronym to help you determine what areas you should focus on to improve your SEO rankings.

E- Expertise

To demonstrate expertise, know your customers. Be aware of what keywords and questions they may be searching within search engines. Communicate your knowledge to consumers with detailed information, while still keeping the reader engaged. It also helps to update this content frequently to keep it current.

A- Authority

To demonstrate authority, build your brand awareness. Use your website blog and social media to share information and stories about your brand. As users begin to share your content or mention you on social media, your brand becomes an authority in your area of service or expertise.

T- Trustworthiness

To demonstrate trustworthiness, make sure that your website content is safe and accurate. Your contact information should be visible and quickly accessible. Increase your positive reviews on your Google Business Listing, Facebook, Trip Advisor, etc. If you have negative reviews or complaints, try to address those in a timely manner.

SEO is an unquestionably challenging area of marketing, but you don’t have to do it alone. Did you know that Ocoos Web Consulting offers SEO services? We can complete an SEO audit of your website to identify potential issues with your SEO ranking and offer suggestions to help you fix them. Alternatively, we could fix these issues for you with short-term or long-term SEO services. We also provide content writing services that will improve your SEO rankings and bring you peace of mind knowing that your brand is represented by quality online content. Many Ocala web development and web design services don’t take the time to get to know the individual needs and goals of your business, but we insist on nothing less for each of our clients at Ocoos Web Consulting. We guarantee that you will receive individualized, timely, and quality services! Contact us today for a free consultation. We look forward to helping you.


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