Did you know that Google uses the acronym E-A-T to determine the quality of your web page? Google’s algorithm seeks to identify pages that provide viewers, customers, and clients with Expertise, Authoritativeness, and Trustworthiness. The pages that provide this high-quality content are ranking higher in SERPs (Search Engine Result Pages). Google is looking for websites that provide the greatest value to viewers, rather than sites that are solely focused on “making a sale.” One powerful way to increase the quality of your content is to create your own videos and include them on your website.

Expertise

You can easily demonstrate your expertise while offering valuable content to your viewers. Consider what customers and clients might be searching for when they find your website. What problem do they need help with? Create a video that shows clients that you are equipped to help them with a solution.

Authoritativeness

Why should customers choose your business or brand over others? Use video content as an opportunity to share unique features of your business and brand that position you to be the best solution to their need or problem. This could involve interviews, sharing case studies, customer testimonials, or even just a tour of your facilities.

Trustworthiness

Stories always appeal to audiences. Tell the story of your brand or business. This is an opportunity to be relatable, fun, and most importantly, authentic! Share the passion you have for your area of expertise and the mission statement for your business.

At Ocoos Web Consulting small business matters! We are passionate about providing business owners with all the tools they need to thrive online. For over ten years we have been providing small businesses in Ocala and the surrounding areas with services like web development, web design, graphic design, digital marketing, content marketing, photography, virtual tours, SEO services, and more. We take the time to make sure that we are providing you with the specific things you need to be successful. Contact us today to schedule your free consultation.