Creating video content is a powerful way to increase consumer engagement with your brand. Consumers prefer video content now more than ever! Once your content is ready to go live on your website, there are a few things you can do to ensure a successful return on investment. Here are some tips to help you optimize your video content before launch.

Online video content accounts for over 80% of consumer internet traffic. Creating authentic, entertaining, and educational video content for your potential customers and clients is a powerful marketing strategy with a guaranteed return on investment. If you are ready to start engaging customers, generating leads, and building your brand awareness, here are a few basic tips to help you get started.

Did you know that Google uses the acronym E-A-T to determine the quality of your web page? Google’s algorithm seeks to identify pages that provide viewers, customers, and clients with Expertise, Authoritativeness, and Trustworthiness. The pages that provide this high-quality content are ranking higher in SERPs (Search Engine Result Pages). Google is looking for websites that provide the greatest value to viewers, rather than sites that are solely focused on “making a sale.” One powerful way to increase the quality of your content is to create your own videos and include them on your website.