Did you know that Google uses the acronym E-A-T to determine the quality of your web page? Google’s algorithm seeks to identify pages that provide viewers, customers, and clients with Expertise, Authoritativeness, and Trustworthiness. The pages that provide this high-quality content are ranking higher in SERPs (Search Engine Result Pages). Google is looking for websites that provide the greatest value to viewers, rather than sites that are solely focused on “making a sale.” One powerful way to increase the quality of your content is to create your own videos and include them on your website.