For many small businesses, the holiday season brings increased customer traffic, more stock to manage, and the maintenance of omnichannel marketing and sales. While many depend on this rise in customer traffic and sales to help keep the business up and running, the holiday season can still be very overwhelming. One way to help reduce some of the added holiday stress is by adding a Frequently Asked Questions section to your website. Not only will it help customers learn about your business, but it will save you time, and improve your website’s SEO (Search Engine Optimization).

International best-selling author Bryant McGill said, “One of the most sincere forms of respect is actually listening to what another has to say.” Small business owners know that in order to build their customer and client base they need to make a connection with them. What better way to connect with your clients than by listening to their comments, concerns, and feedback?