According to a recent research study, 83% of American consumers purchase a product or service based on verbal recommendations. Whether someone is sharing a rave review on social media, or in person, the influence of recommendation is powerful.

As we get closer to the biggest shopping season of the year, consumers are searching for unique gift items and hoping to support local businesses in the process. Make sure consumers have an opportunity to notice your brand and business with these local marketing strategies that will help you get noticed this fall and beyond!

When business owners notice a sudden dip in traffic to their websites, it can be alarming. If this should happen to you, check your Google Penalties for a potential cause. Within the Google Search Console, you can find information to help you create a plan of actionable steps you can take to correct the issue, and avoid further loss of organic traffic and sales.

Organic marketing (also referred to as inbound marketing) works to gain valuable traffic by providing potential customers and clients with value. This mutually beneficial marketing method provides a powerful, long-term strategy to increase traffic, revenue, and profit for your business.