Launching and sustaining a small business can feel overwhelming. Fortunately, local small business organizations offer connections and resources to help you access capital, learn, network, grow, and thrive in a competitive market.

Adding a method of e-commerce to your web presence can expand your customer reach, grow brand awareness, and increase sales.

This Friday, April 1, will be the First Friday Art Walk in Ocala’s historic downtown square.

Spring is a great time to reassess the quality and function of your website.

On Friday, March 25 from 7-10 p.m. Tuscawilla Art Park will host an outdoor theater under the stars as part of their After Dark in the Park program.

Employee retention is crucial in the workforce and contributes significantly to the overall success of the business and brand. While surveys may suggest a grim outlook for employee retention, there is hope.

Email marketing has the potential to make a big impact on your business. Emailing possible clients and customers remains one of the most personal forms of digital marketing. A quality email marketing strategy can convert curious consumers into loyal customers and clients.

A mission statement is a great way to focus your business goals and share valuable information with both employees and consumers alike.

According to a Zendesk survey, 87% of consumers said consistent branding across all platforms was important. What does this mean for your small business? If you want to differentiate your business from its competitors, having a consistent theme will help you to both acquire and obtain customers and clients.

Ocala’s First Friday Art Walk celebrates the retro sounds of 1960’s Motown this evening from 6-9 p.m. on Ocala’s Downtown Square.

Google continues to dominate the search engine market worldwide. While you might not be concerned with how your website ranks in search engines around the world, your local search engine rankings are key.

If you are considering a rebrand for your business this year, we have a few suggestions to help you with the process.

Many larger cities have apps to help connect consumers to small businesses, and we are excited that Ocala finally has its very own!

Ocala Main Street offers historic walking tours each month, and this month they are offering a Valentine’s Special.

Small business owners work tirelessly to build and grow their businesses. Despite their best efforts, many have fallen prey to some sort of scam. Numerous scammers target small businesses specifically but there are things you can do to prevent these criminals from taking advantage of you.

Ocala’s First Friday Art Walk is a beloved monthly event that supports local artists, musicians, performers, and businesses.

The Veterans Business Outreach Center (VBOC) works in conjunction with the U.S. Small Business Administration (SBA) and the Institute for Veterans and Military Families (IVMF) to provide resources for veterans who are interested in starting or growing a small business.

While it is recommended that all websites implement the features to become ADA compliant, at the moment it is only required for websites in the following industries: finance, government, education, and healthcare. Any company, business, or organization that receives federal or state money is also required to comply with the ADA’s website guidelines.

While some companies are making changes to avoid legal action, it is important to note that accessibility benefits everyone. Making sure that your website is accessible should be a priority. Not only is it good for your business and sales overall, but it also benefits the reputation of your brand.

In 2021 alone, e-commerce grew by more than 18%. While many businesses are back to their previous operations, e-commerce has not only sustained its gains but continues to grow.