Are You Missing From Your Website?
The Importance of “About Us” Content on Your Website
You are the heart of your business. You are where it all began. You have a history, a mission, and a passion for what you do. Do visitors see this when they look at your website? You may just be getting started, already producing all of your own web content, or in the market to hire content writers to help you to improve your online presence and SEO (Search Engine Optimization). Wherever you are in this process, it is important to keep in mind that “About Us” content is some of the most powerful content you can create for your brand. Consumers want to know who is behind the brand.
Informative
Use your “About Us” content to share information about your history. You don’t have to write an autobiography here, but give viewers some insight into when and why you started your business. What inspired you? As viewers learn more about your history and expertise, you earn more of their trust.
Human Connection
Sharing the story of your business allows viewers to personally connect to your brand. When consumers see the people behind a brand, they are more likely to feel a sense of connectedness and contribution to a story versus just spending money somewhere. Sharing your mission is a powerful way to explain how you hope to serve or connect to your community (even if that community is much larger than just your current city, county, and state). If you don’t have a mission statement, creating one now could be an opportunity for you to develop something that drives all of your future business goals!
Showcase
Your “About Us” content is an additional opportunity to showcase what you do. What sets you apart from other businesses? You can choose how you showcase this information, based on your specific area of expertise. Video content, graphics, pictures, and music are powerful ways to educate consumers about your brand.
When consumers are considering whether or not they should choose your business for products or services, let your “About Us” content help them to decide. Your heart is in your brand, and we know how hard you work for your business. Don’t leave yourself, your passion, and your mission out of the equation. For all of your web-based business needs, you can count on Ocoos Web Consulting. We love assisting small businesses in Ocala and the surrounding areas with web development, web design, SEO services, social media marketing, 360-degree virtual tour creation, content writing, graphic design, and more. Our passion is connecting small businesses with the specific services they need to thrive! Contact us today for a free consultation.
