$100 Million Lost by Small Businesses in Recent Instagram Outage

I am sure you are familiar with the age-old proverb: Don’t put all your eggs in one basket. Many small businesses learned this the hard way as major social media platforms Facebook and Instagram went down for over 6 hours this week. Many small businesses relied on these platforms to generate revenue and communicate with their customers and clients. It is estimated that $100 million dollars were lost by small businesses due the the outage. In the recent BuzzFeed News article, “Instagram’s Outage Convinced Small Business Owners That They Need Their Own Websites,” several small business owners recount their frustrating experience with the sudden loss of tools and services they relied on. The outage made them realize that they need their own websites in addition to their social media presence. Relying on more than one platform for your business can bring you and your customers peace of mind. Give Ocoos Web Consulting a call today to get started on your website. Your business deserves secure, reliable, and quality representation on multiple platforms to reach as many clients and customers as you can.