Short Form Video Content

Love it or hate it, bite-sized video content continues to rise in popularity. According to one study, up to 82% of all online content will consist of videos in 2022. What does this mean for your marketing strategies? To reach a wider audience, you may want to consider using something like Instagram Reels or TikTok to expand your marketing tools. Some studies are suggesting that declining consumer attention span makes these short-form videos crucial to marketing engagement. In fact, a study by Microsoft concluded that the human attention span has decreased to a mere eight seconds! You don’t need to completely flip your marketing techniques to benefit from this video content. Start slow and small to get a feel for it. Consider delving in with one 30 second video sharing content with your clients and followers. As always, Ocoos Web Consulting is here to help you with all of your web-based needs and we promise to give you more than 8 seconds for your free consultation!