Consumers are bombarded with advertising on a daily basis. Companies like Apple and Google have started taking measures to increase privacy protection and decrease advertising exposure for their product users. Many business owners are shifting their marketing efforts to an organic marketing approach. Organic marketing (also referred to as inbound marketing) works to gain valuable traffic by providing potential customers and clients with value. This mutually beneficial marketing method provides a powerful, long-term strategy to increase traffic, revenue, and profit for your business.

Cost-Effective

While paid advertisements can be a helpful tool to temporarily boost sales, they do require a significant investment. The benefits of a paid advertisement are only short term so they require frequent reinvestment as well. Organic marketing, on the other hand, is a long-term strategy that requires consistent investment in content creation rather than capital.

Builds Trust and Brand Awareness

Sharing your product story helps consumers learn about your business and begin building trust with your brand. Providing interesting, informative, and engaging content ensures that consumers will find value in your brand over time.

Improves SEO

The algorithm that determines your SEO ranking, can spot self-promotion that provides little value to consumers. By providing customers and clients with educational content that answers questions and solves problems you will rank far higher in search engine results.

Owning a business can feel overwhelming at times. At Ocoos Web Consulting, we love to help growing businesses by providing services that enhance their web presence while growing their client and customer base. We are passionate about supporting our community and providing our clients with products and services that are specific to their individual needs and goals. We would love to speak to you about how our web development, web design, graphic design, content marketing, aerial photography, virtual tours, and SEO services could help your business to grow and thrive even in uncertain economic times. Contact us today to schedule a free consultation.