Do You Know Your Competition?

With the increase in small business formation during the pandemic, many businesses are finding that there is more competition in their specific market. Do you know what your competition has to offer? Being aware of this is a smart business practice, and can be as simple as checking out their online presence, and asking your present and potential customers a few simple questions.

As you learn more about your competition, resist the urge to consider how you can “keep up" or “be more like…”. Instead, focus on what makes your business unique and compelling. Your business has something you can’t find anywhere else; it has YOU! Consider what makes you stand out, and this will be a driving force for the evolution of your brand.

You can also learn valuable information by asking present and potential clients about why they chose your business, and who else they may have considered previously. Knowing how customers feel about your competition is more important than how you feel about your competition.

At Ocoos, we love being a part of your business success story! We are passionate about helping businesses grow by providing individualized services and support for all of your web, marketing, branding, and design needs.