What makes you and your business stand out from the others? This is an important question to ask yourself as you build and maintain your brand. Rob Brown, bestselling author and global networking expert, points out that your personal brand is your reputation. In his TEDx Talk, he shares 4 steps to help you build your brand to stand out among the other businesses that provide the same or similar services.

from Rob Brown’s “The Personal Brand of You”

1. Work your “Red Box.” This is what makes you unique (character, competence, personal brand, reputation).

2. Build your network.

3. Raise your profile.

4. Be authentic.

To grow, change, or evolve your brand, start by considering these ideas. Speak with your web consultant about helping you use your uniqueness and authenticity to create an online presence (profile) that reflects who you are. This is the key to standing out, shining like a beacon, to reach your customers. Customers notice and respect your passion and authenticity. At Ocoos, we work diligently to provide you with completely individualized services. We help you to identify those elements that make you stand out from the rest. If your web providers, branding specialists, and social media marketing teams aren’t giving you this level of individualized consulting, it may be time to move on. Your competence deserves a compelling presence. Let us help you build the beacon your customers are looking for!