Learning about your target audience is a powerful way to boost your marketing strategies. Many businesses struggle when it comes to marketing to both younger and older audiences. A recent Forbes article entitled, “12 Marketing Moves Businesses Can Use to Reach Older and Younger Audiences," offers marketing advice from a 12-member expert panel at the Forbes Communications Council. We wanted to share some key takeaways that we think are especially valuable to any small business marketing strategy.

• Expand Your Social Media Reach

  Forbes shared, “According to Digital Information World, 97% of Gen Z kids use social media daily…”. While this data may not be surprising, it pays to be aware of which social media platforms younger consumers are gravitating towards. For example, if you are attempting to market to younger clients, you may want to expand your social media reach to include more than just Facebook. Try to stay aware of current social media usage trends and create a place for your brand on multiple platforms.

• Don’t Abandon Your Print and Email Marketing Campaigns

  While the youngest potential customers and clients can be found scrolling social media, the article also shared that, “…62% of Gen X reportedly still use newspapers.” Expanding your reach to include the latest social media platforms is valuable, but don’t abandon your tried and true paper and email-based marketing. Many older consumers appreciate email newsletters that provide value and information about your brand.

• Remain Authentic

  Regardless of your marketing strategy, authenticity remains crucial in your outreach. Clients prefer brands that share a story, a mission statement, and their passion for what they do. Provide consumers with value whether it is entertainment, information, or education. Not only will you grow your customer base, but you will build brand loyalty as well.

At Ocoos Web Consulting, small business matters. For over ten years we have been helping small businesses to grow by providing high-quality websites, graphic design, marketing, and SEO services in Ocala and the surrounding areas. We are passionate about helping people to establish and grow their brands. Contact us today to schedule a free consultation or to learn more about our web development, web design, graphic design, digital marketing, photography, virtual tours, content writing, or SEO services. We look forward to helping you and your business!