Market Research Surveys

Being a small business owner can be overwhelming, to say the least. Finding time to keep up with the latest marketing trends and research can be difficult, especially if you are looking for specific trends and data that pertain to your business. A great DIY solution is to conduct your own marketing research through surveys. With surveys, you can gather valuable and strategic information from anywhere, even while you sleep!

To get started, consider some of the questions you would like to ask your customers. Questions about their needs and wants can give you some insight into your target audience. Questions about your business performance provide you and your associates with valuable feedback you can use to improve your operations.

When you have an idea of some of the questions you would like to use in your survey, start thinking about which survey platform would work best for your business. Platforms like Survey Monkey offer analysis tools that will help you to interpret data quickly in real time. Services like this are not free, however, and many businesses prefer to go with a low to no-cost service. Social media platforms like Facebook and Instagram offer limited survey tools, but could be a great way for your business to get started.

Another cost-effective survey option is the use of Google forms through your Google Workspace. Google forms are cost-effective, and offer plenty of analysis tools to help you use the data you have collected. We also suggest speaking with a web consultant about embedding surveys directly into your website. A web consultant will work with you to create surveys that are professional in both quality and design.

At Ocoos Web Consulting we work closely with small business owners to provide them with exactly what they need to grow their business. Contact us today for a free consultation.