Your email list continues to be a powerful marketing tool for your business. Research suggests that $1 spent on email marketing yields $44 return on investment! To harness this powerful marketing resource, it is crucial that you take the time to consider how you will deliver real value to people on your email list.

As you share promotional information and updates with your email list, you are building a relationship over time. To sustain and benefit from that relationship you need to ensure that your present and future customers are receiving value from your emails. Make your email list your “insider” list. Let them in on exclusive deals, promotions, or early access. Share some personal, albeit brief, information to help them get to know you and your brand.

You are the expert of your business. Another way to add value to your email newsletter is to share some of that expertise. Maybe you have tips to offer, or in-depth information about your products and services. Getting quality educational information from your emails continues to build that relationship and ensures that people will keep reading your newsletters.

For all of your web-based business needs, Ocoos Web Consulting is here for you! We can help you to create a web presence for your business that is perfectly suited to your individual needs. Give us a call or send us a message to schedule a free consultation!