International best-selling author Bryant McGill said, “One of the most sincere forms of respect is actually listening to what another has to say.” Small business owners know that in order to build their customer and client base they need to make a connection with them. What better way to connect with your clients than by listening to their comments, concerns, and feedback?

Collecting Feedback

There are so many ways to collect feedback from your clients. Choose a method that fits your business model and brand. For example, if you have an email newsletter or mailing list, consider sharing a survey for clients and customers to complete. If you are active on Instagram you can give clients an opportunity to complete polls, surveys, or submit comments and questions through your Instagram Stories. You can also connect with clients more directly by calling or speaking to them in person or even hosting a live event online (such as a webinar).

Asking the Right Questions

Asking good questions ensures that you will receive thoughtful answers from your clients and customers. Consider what information could help you to improve your customer service, operations, products, and services. Questions like, “What can my company do to better serve your needs?” is simple but can provide you with so much valuable information. Customers will appreciate you taking the time to hear their concerns, and you will learn about what your customers value.

Create a Better Experience

The wealth of information you collect from asking the right questions is priceless. You can capitalize on this valuable feedback by using it to drive your customer service and marketing strategies in the future. If customers and clients notice that you have added or adjusted something to solve a problem or improve a process, you are far more likely to build a loyal customer base. You may even find that your survey results or comments end up being testimonials to use in future marketing for your business. While you can’t make everyone happy, making an effort to truly listen to your customers is always worth the effort.

At Ocoos Web Consulting, we help small businesses to create a web presence that is both professional and unique. No two businesses are exactly the same, and we are passionate about providing customized products, services, and education to our clients. For over ten years we have been serving Ocala, the Villages, and the surrounding areas by providing web development, web design, graphic design, marketing, photography, virtual tours, and SEO services. Contact us today to schedule your free consultation.