Creating video content is a powerful way to increase consumer engagement with your brand. Consumers prefer video content now more than ever! Once your content is ready to go live on your website, there are a few things you can do to ensure a successful return on investment. Here are some tips to help you optimize your video content before launch.

5- Don’t Neglect Your Landing Page

Your homepage is a great location for video content, but don’t forget your landing page! If consumers are clicking on a link to your landing page from email, social media, or an advertisement, you want to be sure that they are getting the opportunity to engage with your video content right away.

4-Showcase Your Products in E-Commerce

If your business has e-commerce, use video content to demonstrate the features and use of your products. Consumers appreciate getting to view videos over reading what often ends up being lengthy text product descriptions.

3-Speed Things Up

We recommend that you host your video content on platforms such as Youtube and Vimeo. This ensures that it can be easily embedded on your website, social media, etc. If you choose to host the video on your own website you will need to ensure that you compress your videos without degrading the image quality. You want fast loading times on all devices!

2-Ramp Up for SEO

Make sure that your video has a full title, description, and relevant keywords to improve SEO (Search Engine Optimization).

1-Be Accessible

Your content should be easily accessible to all consumers, so it is important to include captions, audio transcripts, and subtitles to reach consumers that may be using assistive technology to view your website.

Blast Off! Your content is ready to go!

At Ocoos Web Consulting, we are passionate about creating beautiful and functional web-based products for small businesses. For over ten years we have been working with business owners in Ocala and the surrounding areas. Contact us today to schedule a free consultation or to learn more about our web development, web design, graphic design, digital marketing, photography, virtual tours, or SEO Services. We look forward to helping your business take off in our community!