According to a Zendesk survey, 87% of consumers said consistent branding across all platforms was important. What does this mean for your small business? If you want to differentiate your business from its competitors, having a consistent theme will help you to both acquire and obtain customers and clients.

Getting to Know You

Consumers are drawn to brands that they “know.” Consumers trust brands that have achieved an alignment between their values, persona, and promises. Consider your “brand” as an opportunity to activate your mission statement. When your target customers and clients interact with your brand, how do you want them to feel? What do you want them to see? With a clear mission statement, you can create a vivid and purposeful vision for your business. As you start your business or reflect on your existing brand, ask yourself if there is a consistent tone across all of your business touchpoints.

Business Touchpoints

• Mission Statement

• Logo Design

• Email Correspondance

• Website

• Customer Service

• Digital Marketing

Creating a cohesive theme across all of your business platforms is sure to give you a competitive advantage as you build trust with your clients and customers. Let your branding speak for your business. If you are looking to rebrand or get started on a new business venture, you can count on Ocala’s own Ocoos Web Consulting for all of your web-based needs. For over ten years small businesses have trusted Ocoos Web Consulting to build, design, and manage beautiful and practical websites for their growing businesses. We are passionate about providing small businesses with products and services that are tailored to their specific needs and goals. Contact us today to schedule a free consultation. We are happy to answer any questions you may have about our services such as web development and design, graphic design, branding, marketing, content writing, SEO, virtual tours, and aerial photography.