With over 4 billion email users in the world, email marketing remains the most effective marketing tool to reach potential clients and customers. Once you have grown a substantial email list you can expect to see a $38 return on investment for every dollar spent. If you haven’t added this powerful marketing tool to your toolbox yet, we suggest giving it a try in 2022.

Build and Grow Your List

Starting your email distribution list can be as simple as collecting email addresses from existing customers. You can continue to add to this list by collecting email addresses at events, and through your website. To give clients an incentive to sign up for your email list, offer them something in return. Present an offer that is enticing with a compelling headline. For example, rather than “Sign Up for Our Free Email List", consider something related to your area of expertise such as, “Find Out How to Get Started in Real Estate.” You could also offer a discount in exchange for signing up for the email list. In that instance, you could opt for a headline like, “Enter Your Email for $10.00 towards Your First $50.00 Purchase”.

Growing Your Business

Adding email marketing to your toolbox gives you direct access to your potential clients and customers. You can use this valuable channel to help increase your brand awareness, giving readers an opportunity to get to know you and your business. To keep customers engaged and increase their loyalty, remember to provide them with authentic content that adds value.

At Ocoos Web Consulting, we work with small businesses to create a high-quality web presence that represents their brand well. We offer graphic design and branding services along with web design and web development. We can also assist you with content marketing and SEO services, so you can focus on what you do best while we help grow your business. We are passionate about providing quality services to the Ocala community and surrounding areas. CONTACT US TODAY FOR A FREE CONSULTATION.