Online video content accounts for over 80% of consumer internet traffic. Creating authentic, entertaining, and educational video content for your potential customers and clients is a powerful marketing strategy with a guaranteed return on investment. If you are ready to start engaging customers, generating leads, and building your brand awareness, here are a few basic tips to help you get started.

Be Purposeful

To create high-quality content, focus on what brings value to consumers over “making a sale.” Whether your content purpose is entertainment or education, as long as you create engaging, valuable content for viewers you are promoting your personal brand.

Be Prepared

Before you begin filming your videos, make sure that you have considered the space you are filming in and what you will say. If you aren’t using a microphone, choose a very quiet space to film where you won’t be interrupted. If you don’t have lighting equipment, try to face a window or other light source. Many business owners find it helpful to create a script for their video. Just remember, if you are reading from a script, try to sound as natural as possible.

Be Authentic

The best way to engage with customers is authenticity. You started this business with a passion and a purpose and many customers are eager to hear your story. You may choose to start your adventure in videography with a simple “About Us” video to introduce your brand. Remember to have fun with it and don’t be afraid to make mistakes. Consumers will enjoy seeing this relatable side of you. As with many of our life endeavors, focus on progress over perfection.

At Ocoos Web Consulting, we are passionate about helping small businesses in Ocala and the surrounding areas to create an online presence that truly reflects their values, goals, and needs. We specialize in web development, web design, graphic design, content marketing, photography, virtual tours, SEO services, and more! Small business matters at Ocoos Web Consulting! Contact us today to schedule a free consultation.