Get Ready to Celebrate: Three Ways to Improve Your Website’s Lead-Generation
You have worked so hard to create a small business that provides products and services to your community. Having quality products and services, however, is not always enough to bring in new clients and customers. To convert potential clients and customers (leads) you need more than just a basic call to action on your homepage. Here are three ways that you can make your website more lead-generation friendly.
Tracks Your Metrics
Conduct an audit of your webpage by tracking your metrics. Which of your pages is getting the most visitors? Once you have located where most of your traffic is going, place a call to action on that page. If you have a form you want visitors to complete when they visit your site, it should be on the page that generates the most traffic.
Add a Live Chat Service Tool
According to SuperOffice research, 41% of customers expect to find a live chat tool on your website. This option allows you to collect valuable information about customer needs and contact information for follow-up. This tool is also a convenient way to answer questions about your products and services.
Nurture Your Leads
Follow-up with potential leads so that they don’t forget about you! Forrester Research found that companies that nurture their leads see 50% more sales than those that don’t. Consider following up with emails that provide valuable content for your potential clients and customers.
For beautifully designed, professional, lead-generating websites, you can count on Ocoos Web Consulting. We help small businesses in Ocala and the surrounding areas by providing services that help them to thrive in a competitive market. We take the time to get to know the individual needs and goals of your small business in order to provide you with the best, most affordable services possible. Contact us today to schedule a free consultation and find out more about our web development, web design, SEO services, 360-degree virtual tours, graphic design, and digital marketing! We want to give you a reason to celebrate!