As we get closer to the biggest shopping season of the year, consumers are searching for unique gift items and hoping to support local businesses in the process. Make sure consumers have an opportunity to notice your brand and business with these local marketing strategies that will help you get noticed this fall and beyond!

Revitalize Your Web Presence

According to Hubspot, 97% of people learn about local companies online versus any other medium. Try to take a look at your website with fresh eyes. Does it represent your brand well? Use your web presence as an opportunity to gain local support by sharing your mission and putting a face to your brand.

Check Your Google Business Listing

It is critical that your Google Business Listing is up to date. Check to be sure that your hours of operation, contact information, location, and website link are up to date. Include photos of your business and try to get your customers to leave reviews on your listing page.

Connect and Network

It can be challenging to find time to connect with other local business owners, but you may be surprised by how helpful it is to your marketing. Check your area for local business meet-ups or consider joining a local business organization. If in-person networking doesn’t work for you at the moment, connect with other local businesses through social media. Support other local businesses and remember, we are stronger together!

Launch Sales and Promotions

Use your email marketing list and social media to share promotions, freebies, and sales. You would be amazed by how many people will respond to a small freebie. Consider adding a promotion on Ocala Now, a coupon app for local businesses in the area. If you aren’t local to Ocala, seek out something similar in your area.

While marketing isn’t the most exciting part of your business venture, it certainly helps to keep things moving forward. At Ocoos Web Consulting, small business matters. Each day we help small businesses to grow by providing them with the tools and services they need to thrive. We provide web development, web design, graphic design, digital advertising, photography, 360-degree virtual tours, content writing, and SEO services. Contact us today for a free consultation. We look forward to helping you grow!