When a potential client or customer visits your website, you want the content to be engaging while still being deeply connected to the message and purpose of your brand. Whether you are hiring a professional photographer or searching for budget-friendly stock photos for your website, there are a few things you should keep in mind when choosing which images will represent your brand.

Quality

High-resolution photos have more pixels per inch (PPI) and appear clearer and sharper than low resolutions photos. Images that are 300 PPI (or 72 DPI) work best for this purpose. To make a great first impression, it is especially important to select large, high-quality, eye-catching photos for your homepage.

Purpose

The images you select for your website will communicate information to your potential customers and clients. Select images that help to tell the story of your brand, what you do, and why it matters. Depending on your business and message, you might opt for illustrated visuals to share more complex ideas that are difficult to capture in a photo.

Style

Select images that work well with your brand’s overall aesthetic and color palette. You can also customize your photos to enhance, crop, brighten, or mirror. Opting for vibrant colors and active photos can help to make your website more appealing to visitors.

Choosing great images for your website helps to break up the text, engage viewers, and reinforce the message of your brand. Your unique business and brand deserve a web presence that pulls viewers in and drives them to take action. At Ocoos Web Consulting we understand the importance of a powerful web presence and we are here to help. For over ten years we have been providing small business owners in Ocala and the surrounding areas with the products, tools, and services they need to thrive. We specialize in web development, web design, graphic design, digital marketing, SEO, aerial photography, and virtual tours. Contact us today to schedule a free consultation.