Your website receives a significant amount of its overall traffic from search engine results. In fact, this traffic is far more significant than traffic generated by costly display ads on search engines like Google. How can you ensure that your business reaches customers on that first page of search results, rather than going unnoticed on the following pages?

Keywords have always been crucial to helping Google’s algorithm rank a site. The algorithm seeks credibility on a topic to help determine your rank. In 2022, an SEO strategy is so much more than just adding keywords and backlinks. As we have mentioned before in previous blog updates: content is king! Google’s algorithm isn’t looking for word repetition it is looking for topical relevancy.

Topical relevancy is determined by keywords and backlinks, but also content. Google’s algorithm is looking for the most relevant content to answer a search query made by potential customers and clients. To provide the content Google is looking for, it is essential that your website offers value to customers with content related to their search query. We highly suggest including some sort of blog on your website to provide additional value to your customers while boosting your topical relevancy.

Small business owners are overwhelmed as it is, so many will hire web consulting, marketing, SEO, and content writing services to help them accomplish this goal. Services such as these are an affordable way to ensure that your SEO strategy is handled by professionals.

The professionals at Ocoos Web Consulting are passionate about helping small businesses to thrive so they can focus on what they do best. For over ten years, Ocoos Web Consulting has provided small business owners with affordable, high-quality web-based products and solutions.

Contact us today to schedule a free consultation or to find out more about how our web design, web development, SEO, marketing, photography, virtual tours, and graphic design services could help your business to thrive in a competitive market. We look forward to hearing from you.